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Amelia McDonald
Manchester, UK
Results-Driven Google Ads Specialist | Lead Gen & Tracking
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Results-Driven Google Ads Specialist | Lead Gen & Tracking
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Ran Search first to gather intent data, then introduced three tailored Performance Max campaigns once the signal was strong enough to give the algorithm something real to work with. The phased approach delivered a 9.5x ROAS at a cost per conversion of $10.51.
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The account was tracking WhatsApp link clicks as conversions, hiding poor lead quality behind a fake £1.45 cost per lead. I paused Performance Max, rebuilt Search into one streamlined campaign, and replaced the fake tracking with enhanced conversions on real form submissions and Calendly bookings. On a £16.66 daily budget, 4 of the last 5 leads have been qualified — verified directly with the client — with cost per lead (£96.78) now being actively brought down.
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I built the Google Ads strategy, landing page & conversion tracking from scratch for a Marbella luxury renovation company. The first lead was worth €100k and landed within 48hrs. The campaign continued to convert consistently, producing qualified, high-intent leads.
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As one of the first specialists in the UK running live ChatGPT Ads, I launched this brand-new client's first-ever campaign on the platform with a modest starting budget of £30/day to test the channel before scaling further spend. The campaign generated 2 qualified enquiries within 24 hours of launch.
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