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Heed Collective 's avatar
Heed Collective
proUkraine
Building cultures through Brand Systems
$50k+
Earned
14x
Hired
5.0
Rating
640
Followers
TOP_INDEPENDENT

Top

Building cultures through Brand Systems
Cover image for spaceOs - Proptech Saas
spaceOs - Proptech Saas
5
104
Cover image for Discover COCO: Minimalist Packaging with Intentional Design
What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.
43
115
10.6K
Cover image for Curious: What’s missing in most
Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
1
37
125
10.7K
Cover image for It all starts with strategy
It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.
8
47
9K
Operating Systems(1)
Sofiia Tatara's avatar
Sofiia Tatara
proDnipro, 49000
UX/UI Designer Where Great UX Meets Stunning UI
$25k+
Earned
10x
Hired
4.9
Rating
259
Followers
LOVART_EXPERT

Expert

UX/UI Designer Where Great UX Meets Stunning UI
Cover image for Leadhunt Website Redesign for Premium Tech Aesthetic
Leadhunt Website Redesign for Premium Tech Aesthetic
2
40
Cover image for AXIS Studio Strategic Website Redesign
AXIS Studio Strategic Website Redesign
1
58
Cover image for REVVDA Redesign: Dual-Theme B2B Platform REVVDA
REVVDA Redesign: Dual-Theme B2B Platform REVVDA is an innovative AI platform focusing on agentic commerce, brand discoverability, and customer journey monitoring. They needed a complete digital transformation that reflected their advanced capabilities, translated seamlessly between English and French, and handled a unique, data-dense interface structure. As the lead design engineer on this project, I managed the end-to-end workflow: bridging the gap between high-fidelity UI/UX component design and custom WordPress implementation. Preview Link: https://reevda.yoorock.de/en/
10
1.1K
Cover image for Eggplant Sexual Health App Design
Eggplant Sexual Health App Design
2
52
Operating Systems(1)