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Anna Gudvin · Heed Collective
pro
Ukraine
Brand Director & Identity Architect
$25k+
Earned
8x
Hired
5.0
Rating
506
Followers
Top
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Brand Director & Identity Architect
5
spaceOs - Proptech Saas
5
70
113
What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.
48
113
6.3K
123
Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
1
37
123
7.3K
45
It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.
8
45
1.9K
Operating Systems
(1)
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Sofiia Tatara
pro
Dnipro, 49000
UX/UI Designer Where Great UX Meets Stunning UI
$10k+
Earned
10x
Hired
4.9
Rating
195
Followers
Expert
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UX/UI Designer Where Great UX Meets Stunning UI
1
Leadhunt Website Redesign for Premium Tech Aesthetic
1
18
1
Eggplant Sexual Health App Design
1
13
5
Elegant Living E-commerce UX/UI Design
5
46
3
SAAS Landing page | AD Manager
3
32
Operating Systems
(1)
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