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Helping a youth tech education organization in Rwanda build the visual credibility to match their ambition - through strategic brand identity and guidelines. WithIn Tech runs coding bootcamps for young people aged 13–20 in Kigali, Rwanda, with a philosophy rooted in doing, not just studying. As they prepared to grow - attracting donors, partners, and institutional support - their existing brand couldn't carry the weight of where they were heading. I rebuilt the full visual identity system from the ground up: logo, typography, colour palette, pixel-art graphic language, and comprehensive brand guidelines. The strategic challenge was balancing tensions - tech-forward without being cold, youth-focused without being childish, rooted in Rwanda while speaking to broader ambition.
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