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Cinzia Nicoletti's avatar
Cinzia Nicoletti
33100 Udine, Italy
React Native & Custom Sites with Passion 💫 12+ yrs exp
$1k+
Earned
1x
Hired
5.0
Rating
7
Followers
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React Native & Custom Sites with Passion 💫 12+ yrs exp
Cover image for Cinzia Nicoletti - Senior Full Stack Developer
Cinzia Nicoletti - Senior Full Stack Developer
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308
Cover image for Base App - React Native
Base App - React Native
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61
Cover image for Menù Fisso - React Native application
Menù Fisso - React Native application
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120
Cover image for Storivox – Alexa app, React
Storivox – Alexa app, React
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80
Oksana Hranovska's avatar
Oksana Hranovska
Nova Gorica, Slovenia
Lifecycle Marketing Consultant |Customer Retention
New to Contra
Lifecycle Marketing Consultant |Customer Retention
Cover image for Lifecycle Anatomy is my independent
Lifecycle Anatomy is my independent publication exploring customer journeys, retention systems, behavioral signals and CRM strategy. I turn recurring lifecycle challenges into practical frameworks that help marketing teams build more coordinated and customer-centered communication systems. Read the publication: https://oksanahranovska.substack.com/
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10
Cover image for Signals Over Metrics: Measuring Lifecycle
Signals Over Metrics: Measuring Lifecycle Marketing Performance Short description An expert article exploring how behavioral signals can provide a clearer understanding of lifecycle marketing performance beyond traditional email metrics. Project overview Lifecycle marketing performance is often evaluated through isolated metrics such as open rates, click rates, and campaign revenue. While useful, these numbers do not always explain whether customers are progressing through their journey, building engagement, or showing early signs of disengagement. In this article, I explore a more strategic approach to lifecycle measurement that focuses on customer behavior, progression signals, and the broader relationship between marketing activity and customer experience. The article reflects my work in lifecycle strategy, retention, customer journey analysis, and behavioral segmentation
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30
Cover image for Scaling Email Revenue Through Lifecycle
Scaling Email Revenue Through Lifecycle Marketing for Ayana Crystals Short description Developed a coordinated Klaviyo lifecycle marketing system that increased total email revenue by 133.75% and automated flow revenue by 78.38%. Project overview Ayana Crystals is an eCommerce brand offering crystals, jewelry, and spiritual products. The company needed a more structured approach to email marketing that could convert new subscribers, recover abandoned purchases, engage different audience segments, and increase revenue from automated customer journeys. I developed the lifecycle marketing strategy, planned and optimized automated flows, created campaign concepts and copy, and connected different subscriber acquisition paths with relevant customer journeys in Klaviyo. The challenge The brand had several opportunities to acquire subscribers through its store, blog, and crystal quiz, but these entry points needed coordinated follow-up experiences. The main objectives were to: - Turn new subscribers into first-time customers. - Create separate journeys based on subscription source and customer intent. - Recover abandoned purchases. - Re-engage inactive customers. - Increase revenue from automated email flows. - Maintain a consistent brand voice across campaigns and automations. My role - Lifecycle Marketing Strategist & Email Marketing Consultant I was responsible for: - Lifecycle and email marketing strategy. - Customer journey planning. - Automated flow architecture. - Segmentation and targeting. - Campaign concepts and planning. - Email copy and content structure. - Performance analysis and optimization. - A separate designer created the final email visuals based on my strategy, copy, and content direction. What I delivered - Main Welcome Flow for new subscribers. - Abandoned Checkout Flow. - Reactivation Flow for inactive customers. - Dedicated Welcome Flow for crystal quiz participants. - Dedicated Welcome Flow for blog subscribers. - Website discount signup form. - Blog subscription form. - Promotional and educational email campaigns. - Audience segmentation and personalized messaging. - Ongoing analysis and optimization of Klaviyo performance. Strategic approach Instead of sending every subscriber through the same generic welcome sequence, I created journeys based on how and why each person entered the database. Quiz participants received communication connected to their expressed interests, while blog subscribers entered a more educational journey. Store subscribers received a conversion-focused welcome experience, and inactive customers were moved into a dedicated reactivation flow. This created a more relevant customer experience across acquisition, conversion, and re-engagement stages. Results - 133.75% increase in total email revenue. - 78.38% increase in automated flow revenue. - 101.41% increase in the placed order rate generated by automated flows.
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Cover image for Building a Klaviyo Email Acquisition
Building a Klaviyo Email Acquisition & Conversion System from Scratch Short description Built an email acquisition and automation system for an eCommerce brand, generating 608 subscribers and achieving a 12.8% welcome email placed order rate. Project overview Aloe Detox needed a structured email marketing system to capture website visitors, welcome new subscribers, recover abandoned shopping journeys, and generate sales through targeted campaigns. Before the project, the brand had no established subscriber acquisition process, welcome automation, abandoned cart sequence, or coordinated promotional email strategy. I developed and implemented a connected email marketing foundation using Klaviyo and WooCommerce, combining subscriber acquisition, automated customer journeys, and campaign communications. What I delivered - Designed a website popup to convert visitors into email subscribers. - Created a two-email welcome sequence introducing the brand and encouraging first purchases. - Developed a two-email abandoned cart sequence. - Planned promotional campaigns for existing customers and subscribers. - Created educational and promotional email communications. - Established a connected workflow between website acquisition, email automation, and customer conversion. Project results - 6.52% popup submission rate. - 117 orders attributed to the popup. - 38.6% open rate for the first welcome email. - 17.6% click rate for the first welcome email. - 12.8% placed order rate for the first welcome email.
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37
Alessandro Dri's avatar
Alessandro Dri
33033 Codroipo, Italy
Drum Recordings for your Best Music!
Drum Recordings for your Best Music!
Cover image for Music composition for Podcasts | Soundtrack | Mix and Master
Music composition for Podcasts | Soundtrack | Mix and Master
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4
Cover image for Unique Drumming Style
Unique Drumming Style
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20
Cover image for Write and record a backing track!
Write and record a backing track!
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29
Cover image for Alessandro Dri
Alessandro Dri
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21
Irene Pinatto's avatar
Irene Pinatto
33100 Udine, Italy
Multidisciplinary Graphic Designer
Multidisciplinary Graphic Designer
Cover image for JOV
JOV
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42
Cover image for NDA NABA Design Award 20-21
NDA NABA Design Award 20-21
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18
Cover image for OUTPUMP Issue 0-3
OUTPUMP Issue 0-3
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8
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Alessandro Falcone's avatar
Alessandro Falcone
34170 Gorizia, Italy
Web Solutions: From Vision to Reality 🌐
Web Solutions: From Vision to Reality 🌐
Cover image for ImmobilAutoManager
ImmobilAutoManager
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4
Cover image for Immobiliare-FVG
Immobiliare-FVG
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7
Cover image for Auto-FVG
Auto-FVG
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5
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