Meta just removed the placement checkboxes from ad sets. What replaces them: a "value rule" that ...Meta just removed the placement checkboxes from ad sets. What replaces them: a "value rule" that ...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Suresh's avatar
Suresh Kumar
• Sep 3
Meta just removed the placement checkboxes from ad sets.
What replaces them: a "value rule" that can cut a bid by up to 90% but cannot switch a placement off entirely.
So if you built brand-safety exclusions at the ad set level (blocking certain placements completely), that protection just became a discount instead of a block.
Your ad can still show up where you excluded it; Meta just bids lower for it.
Most advertisers won't notice until they check placement reports and see something they thought they'd turned off.
If you manage Meta ads for a business, this is worth auditing this week, not next quarter.
Anyone else catching this in their accounts?
#MetaAds #FacebookAds #DigitalMarketing #PPC #AdvertisingSpecialist
Facebook Ads ManagementFacebook AdsLead GenerationMeta Ads ExpertFacebook
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started