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Project Title:
Scaled Online Orders by 45% Through High-Converting Meta Ads Campaigns for a Food Business
Project Overview:
Developed and managed a full-funnel Meta Ads strategy for a growing food business aiming to increase online orders, strengthen brand awareness, and acquire new customers at a profitable cost.
Challenge:
The business faced:
Rising customer acquisition costs
Limited online visibility
Inconsistent order volume
Low conversion rates from previous advertising efforts
Strategy & Execution:
Audience Research & Targeting
Built highly targeted local audiences
Created Lookalike Audiences based on existing customers
Implemented interest-based targeting for food enthusiasts
Developed retargeting audiences for website visitors and social media engagement
Creative Strategy
Designed compelling ad concepts highlighting popular menu items
Created promotional offer campaigns
Campaign Optimization:
Conducted ongoing A/B testing
Optimized placements across Facebook and Instagram
Refined audience segments based on performance data
Scaled winning campaigns while maintaining profitability
Results:
✅ 45% Increase in Online Orders
✅ 5.2X Return on Ad Spend (ROAS)
✅ 300+ New Orders Generated in 30 Days
✅ 32% Reduction in Cost Per Purchase
✅ 100,000+ Local Customers Reached
✅ Significant Growth in Brand Awareness and Customer Engagement
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hey! 👋
We would like to present you with our new project. The goal of the project is to create an easy-to-use service for creating, promoting, and selling digital products using a large number of tools within one system.
The challenge was to create an easy-to-use visual web page editor, which is part of the sales funnel system for digital products. In addition to editing the design of the page, the user can also build user interactions and actions within the page and connect the product and marketing systems.
To complete the task and solve the problems, we studied the behavior of users, the principles of the system, and direct feedback from users who used the system in test mode.
The funnel system is only part of a project we worked on for over 2 years and made over 1500 screens in Figma.
1500 screens in Figma over 2 years is a serious undertaking. The visual page editor concept is interesting because most funnel tools force you into rigid templates. Glad to see you grounded the decisions in actual user testing rather than assumptions.
Designed a collection of restaurant wall posters and promotional food advertisements focused on enhancing in-store branding and customer engagement. Using bold typography, vibrant color palettes, and appetizing food visuals, each design was crafted to highlight signature menu items while creating a modern and memorable dining atmosphere. The project is showcased through realistic restaurant mockups to demonstrate real-world application and visual impact.
graphicsdesigningposterdesignillustrationGraphic DesignIllustrationTypographyAdobe IllustratorAdobe Photoshop
High-End AI Commercial Video: Hybrid Workflow + Manual Post-Production
"Here is a breakdown of my recent commercial project completed for 'Safe Locksmith AZ', where I combined advanced AI generation with manual post-production editing to deliver a premium, conversion-focused social media ad.
The Challenge: The client needed a highly polished video that strictly emphasized their non-destructive safe cracking expertise ('No Drilling, No Cutting') without looking like a generic AI clip.
The AI Production Phase: Utilizing state-of-the-art AI video generation (Sora/advanced models), I carefully engineered prompts to match the client's high-end, modern luxury branding. Every visual asset was generated from scratch to maintain a highly realistic, Hollywood-style cinematic look.
The Manual Editing Phase (The Polish): AI provides raw power, but manual execution brings the precision. I handled the post-production manually to ensure perfect synchronization. I aligned the visual pacing exactly with the client’s real voiceover narration, precisely timed the transition cuts, and manually tracked the branding/logo placements onto the safe locks and final call-to-action screens.
The result is a seamless, professional commercial ready to drive conversions on Facebook and website landing pages."
Call to Action (CTA):
"Looking to elevate your business with high-end, cinematic AI commercials that are manually polished for maximum engagement? Let's collaborate! Check out my services or send a direct message to get started."
Tags: AI Video Generation, Video Post-Production, Cinematic Video Editing, Commercial Video Production, Social Media Advertising. Hybrid Video Production, AI Prompt Engineering, Motion Graphics, Brand Commercials, Video Synchronization, Visual Content Creation.
Social Media MarketingChatGPTGoogle GeminiWondershare FilmorabrandmotiongraphicsugccreatorcommercialvideoAI Video ProductionVideo Post-Production
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