The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Visual Identity & Merch Design: Step-by-step Running Club (2/2)
Step-by-Step is a community-driven running club rooted in pace, rhythm, and consistency. It’s not about how fast you move — it’s about keeping movement going.
The slogan Keep It Moving speaks to that mindset. Progress doesn’t need perfection or pressure, just forward motion.
The logo is constructed from horizontal bars that mimic stacked steps, a literal nod to the name step-by-step. Each line represents progress, like a visual progress bar, coming together to form a runner in motion. The even spacing creates a metronomic rhythm, reinforcing the idea that growth comes from steady, repeatable effort.
Nice work!
Thank you! 🫶🏻
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Supahumans typeface is so cool!
Just launched a recent brand identity project that I successfully completed for CTRL+SHIFT.
Ctrl+Shift is a brand identity project crafted for a forward-thinking platform operating at the intersection of creative technology, culture, and media. Through events, talks, content, and community, the brand brings together artists, builders, and technologists to explore creative intelligence, generative storytelling, and coding as cultural expression.
Editorial and confident, the identity is unapologetically creative-first—slightly irreverent, opinionated, and culture-forward. Designed to feel like a living platform rather than a campaign, the visual language leverages glyph dithering, color halftones, 3D ASCII graphics, and surreal soft sci-fi imagery. Anchored by a pitch-black foundation with vibrant color tints as accents, the system creates a bold yet sophisticated presence for a community built around curiosity, craft, and future-facing creativity.
You can see full project presentation here.
Feel free to like, comment and follow, kindly appreciated.
This identity for CTRL+SHIFT is a masterclass in high-end positioning. Using 3D ASCII and glyph dithering creates that "editorial and confident" feel that moves far beyond basic decoration.
It’s a perfect example of using strategic clarity to build a living platform rather than...
Partnered with SaphoBio, a San Francisco based biotech company developing next-generation microbiological testing, to design their branding, logo, and website.
The goal: translate complex science into a clear, credible, investor- and client-ready experience, enabling stronger conversations with pharmaceutical partners.
Website live → saphobio.com
Amazing
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?