Analyzed YouTube performance data to identify growth opportunities, audience activity, and top-performing content. Used these insights to support content promotion and channel growth strategies.
Role: YouTube Growth & Analytics Specialist
ARTHADṚṢṬI — Amazon Sales Intelligence & Business Performance System
What started as an analytics project became an opportunity to build something closer to a real-world business reporting system.
I worked with Amazon sales data and took it through an end-to-end analytics workflow:
Raw Data → Data Cleaning → Transformation → Data Modeling → DAX → Power BI → Business Insights
What I worked on
• Data profiling and quality checks
• Cleaning & transformation using Power Query
• Handling missing and inconsistent data
• Business KPI development
• Data modeling
• DAX measures
• Interactive dashboard design
• Sales, product, fulfilment & geographic analysis
The final system provides visibility into:
→ Sales & revenue performance
→ Orders and units
→ Category & SKU performance
→ Fulfilment operations
→ Monthly trends
→ Geographic distribution
→ Interactive filtering & drill-down analysis
But the biggest lesson from this project was simple:
A dashboard shouldn't just look good. It should make the underlying data easier to understand and act upon.
I’m also available for dashboard projects.
If you have Excel, CSV, or other business data that is difficult to analyze, I can help transform it into a clean, professional and interactive dashboard.
Services I can provide:
→ Power BI Dashboard Development
→ Excel Dashboard Development
→ Data Cleaning & Transformation
→ Power Query Automation
→ DAX & KPI Development
→ Business / Sales Analytics
→ Interactive Reporting Systems
Whether you need a dashboard built from scratch, an existing report improved, or messy data transformed into something usable, I'm open to working on it.
Have a dataset or reporting problem?
Send me a message. Let's turn the data into something useful.
Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.