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Title:
SEO-Optimized Technical SEO Article – XML Sitemaps & Google Indexing
Description:
A detailed, beginner-friendly SEO article explaining XML and HTML sitemaps, crawling and indexing, Google Search Console submission, common sitemap errors, and practical technical SEO best practices. The article is structured with clear headings, actionable steps, FAQs, and an SEO-focused content approach.
Project Type:
The network for creativity
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A new exhibition needs more than a website. It needs to look established before the doors even open.
That was our challenge with AGMEX, the African Green Mobility & Energy Exhibition in Ethiopia.
We built the entire digital presence from scratch, creating clear journeys for exhibitors, sponsors, speakers and visitors, with custom registration flows and SEO built in from day one.
The goal wasn't just a beautiful website. It was to create a platform that can attract opportunities, generate enquiries and grow with the event.
This is what we love doing: turning ambitious ideas into digital platforms built for real business growth.
Love how this goes beyond just a website and feels like a complete digital presence. 🔥
Project Title:
Unifai — AI-Powered HR Operations Platform
Short intro:
A smarter HR experience built around conversation, context, and actionable workforce insights.
Project description:
Unifai is an AI-powered HR platform designed to reduce the friction involved in navigating complex employee and compliance data.
Rather than forcing HR teams to move between dashboards, reports, employee records, and filters, the experience introduces an AI assistant as a central interaction layer. Users can ask questions naturally, investigate issues, access employee context, and move from an insight to the relevant information without breaking their workflow.
The product experience combines conversational AI, compliance monitoring, employee insights, attendance data, onboarding, and workforce analytics within a unified interface.
Our design approach focused heavily on information hierarchy. HR platforms can quickly become dense, so the interface uses progressive disclosure, contextual recommendations, focused data visualisation, and an AI-first interaction model to keep complex information approachable.
The result is an enterprise experience that feels less like navigating HR software and more like having an intelligent assistant sitting on top of your workforce data.
Services:
Product Design · UX/UI Design · SaaS Design · AI Product Design · Dashboard Design · Design System
Industry:
HR Tech · Enterprise SaaS · Artificial Intelligence
This is impressive, detailed and on point.
More content would have made this SEO problem worse
When organic traffic is low, the obvious reaction is often: “We need more pages and more content.”
In this project, that would have been the wrong move.
The website was new, looked professional and had plenty of room to grow, but only 2 pages were indexed. Important product categories were difficult for search engines to discover because of the way the subdomain and JavaScript navigation were implemented.
We also found canonical conflicts, weak metadata, redirect issues, slow performance, missing structured data and several content problems.
If the client had started publishing 20–30 new pages immediately, we would simply have created more URLs inside a system that was already struggling to index the existing ones.
So we worked in a different order: first technical accessibility, then metadata and page structure, then schema and content improvements.
After implementation, organic clicks grew by 500–700%, impressions by 300–500%, and CTR reached 8.8%.
This is why I always separate two questions before building a content plan:
Do we have enough search demand?
Can the existing website actually capture that demand?
Content can scale SEO. But only after the foundation is ready to support it.
If your team is planning to invest heavily in new SEO content, send me the website. I’ll tell you what I would check before increasing the content budget.
#SEO #SEOAudit #TechnicalSEO #ContentStrategy #OrganicGrowth