"Somras" - Maya's embodiment. A delicate escape for the mind, a numbing embrace for the body. Beautiful, yet chaotic when overindulged.
We created the visuals for the first track off GURU's debut EP MOKSHAM, feat. Regis, released with Reset Music in August 2020.
145K+ views and still counting, with a comment section full of people calling it fire.
It was recognised among the best animated music videos by Indian artists in 2021. Still grateful for the journey, the recognition and all the love it keeps getting.
Fade Into You by Mazzy Star is my favourite song ever!!
It's one of those songs I put on whenever I need a little reminder of how good life can feel.
For this cover, I wanted to capture the feeling of freedom, movement, and that almost weightless feeling of being alive. Like driving with the windows down, your head out in the wind, or opening your window at night and getting lost in the stars.
The idea was to make the typography part of the image, not just something placed on top. Almost like the words are floating inside that little dream you get lost in while listening to music.
We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.
Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.