Landing page design for Lumo — banking for freelance life

Banks sell control — dashboards, charts, a card floating at fifteen degrees. Freelancers don't want control over their money. They want to stop thinking about it in the gap between sending an invoice and the money landing.

That gap is what the page is built on. The product sits in a meadow instead of on a dark grid, because the promise isn't "manage your finances better" — it's "we handle the part that keeps you up." And the strongest line on the page isn't a feature: no waiting for Monday. Freelancers don't lose weekends to fees. They lose them to timing.

The proof follows the same rule. One freelancer, one number — 4% lost on every international payment. A percentage someone can check against their own account beats any adjective.

great visuals 🙌

Which option works better? 👀

Option 1: the full lineup with the mesh bag Option 2: the picnic setup

option 2 for me, the picnic setup feels like something you would actually want to buy