The Chopra Center for Wellbeing

Director of Digital Programs & Creative Director

What started as a project to design The Chopra Center’s online learning platform turned into a much longer relationship. I was originally brought in to help shape the platform experience, hire and manage the team building it, and help establish the foundation for their digital learning efforts. The work eventually grew into a full-time role leading digital learning and later expanded into Creative Director responsibilities as well.

My role stretched across online course development, creative direction, video production, promotional campaigns, content strategy, and helping establish a distribution partnership with Udemy that expanded the Center’s digital reach. I also developed and produced content for thought leaders including Dr. Shefali Tsabary, Martha Beck, and Rob Bell.

The days rarely looked the same, which I’ve learned is usually a good sign for me. One day I might be mapping out a course launch, writing campaign messaging, or reviewing creative. The next could involve production schedules, platform decisions, or keeping a lot of moving pieces pointed in the same direction.

Somewhere in the middle of all of that was a 3,000-seat live production at the Shrine Theater in Los Angeles featuring Eckhart Tolle.