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Completed the full development and design of a premium Shopify fashion store for a modern streetwear brand. The project included custom Shopify storefront design, advanced UI/UX implementation, mobile-responsive development, product page optimization, collection structuring, conversion-focused layouts, Shopify analytics integration, speed optimization, and customer journey enhancement. The store was built to deliver a luxury shopping experience while improving engagement, retention, and overall sales performance across desktop and mobile devices.
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I learned Framer on the go, while building my website about 3 years ago and barely touched it after I launched it so major overhaul is way overdue.
I started it from scratch, as I don't wanna clean the old mess, I'm keeping the overall content structure as the flow feels right, but trying something much more clean in terms of visual style.
What do you think guys?
Does it look like an improvement or a downgrade? 😅
16 voted
40%
24 voted
60%
40 votes
Closed
Hmm, I can't say I didn't like the colorful vibe in V1 but we can totally say projects are more prominent in V2!
Homely Furniture Store – Shopify UX Redesign & Conversion Optimization
Project Overview
Led a complete UX redesign and Shopify optimization project for Homely, a modern furniture eCommerce brand. The goal was to improve customer experience, simplify product discovery, and increase overall conversion rates through strategic design improvements and custom Shopify functionality development.
Process & Methodology
Discovery & Analysis
Conducted a detailed UX audit to identify friction points across the customer journey and product browsing experience. Analyzed store structure, mobile responsiveness, and user interaction patterns to improve navigation, engagement, and checkout flow.
Design Improvements
Created modern UI/UX improvements focused on delivering a premium furniture shopping experience:
Simplified navigation and collection structure for better product discovery
Redesigned product pages with cleaner information hierarchy and better CTA placement
Enhanced mobile responsiveness for seamless cross-device browsing
Optimized cart and checkout experience to reduce abandonment
Improved product filtering and browsing experience for large furniture catalogs
Added dark mode support for a modern and interactive UI experience
Custom Shopify Functionalities
Implemented multiple custom features to improve engagement and increase conversions:
Custom Cart Drawer with upsell recommendations
Wishlist Functionality
Product Compare Feature
Quick View Product Modal
Sticky Add to Cart Button
Variant-Based Dynamic Product Information
Advanced Product Filtering & Sorting
Announcement Bar & Promotional Sections
Recently Viewed Products
Related & Recommended Product Sections
Custom Mega Menu Navigation
Performance-Optimized Mobile Menu
Technical Implementation
Translated design concepts into scalable Shopify theme components using Liquid, HTML, CSS, and JavaScript. Focused on clean and maintainable code architecture while optimizing store speed, responsiveness, and long-term scalability.
Technologies & Tools
Shopify, Shopify Liquid, HTML, CSS, JavaScript, Figma, GitHub, Google Analytics
Everything feels very intentional and visually appealing. Nicely done.
Designed modern and high-converting email marketing templates for fashion and lingerie brands. Created clean and premium layouts with promotional banners, product showcases, discount sections, lifestyle imagery, and strong call-to-action elements. Focused on mobile-responsive design, branding consistency, and conversion optimization for Klaviyo and Shopify email campaigns to improve customer engagement and online sales.
You can tell a lot of effort went into this the final result looks fantastic.
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