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Project title: Local Density Launch Strategy — Tennis Matchmaking App
Category tags: Growth Marketing, Digital Marketing, User Acquisition, Web Design
Description:
A live launch-strategy case study built for a tennis matchmaking app, designed to solve the real problem behind local matchmaking products: density, not just downloads. Instead of a generic acquisition plan, this project sequences growth around one core insight — a matchmaking app only works when enough real players exist close enough to actually play each other.
What's included: a 90-day sequenced launch plan (seeding acquisition through existing community touchpoints, local creator/influencer partnerships over broad-reach influencers, a paired referral mechanic for online + offline growth, and a neighborhood-by-neighborhood density rollout for matchmaking), plus a sample referral flow mockup and projected KPI framework — all built and deployed independently as a working site (HTML/CSS/JS, hosted on Netlify).
Live site: https://saifullah-tennis-launch.netlify.app
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