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Project title: Local Density Launch Strategy — Tennis Matchmaking App
Category tags: Growth Marketing, Digital Marketing, User Acquisition, Web Design
Description:
A live launch-strategy case study built for a tennis matchmaking app, designed to solve the real problem behind local matchmaking products: density, not just downloads. Instead of a generic acquisition plan, this project sequences growth around one core insight — a matchmaking app only works when enough real players exist close enough to actually play each other.
What's included: a 90-day sequenced launch plan (seeding acquisition through existing community touchpoints, local creator/influencer partnerships over broad-reach influencers, a paired referral mechanic for online + offline growth, and a neighborhood-by-neighborhood density rollout for matchmaking), plus a sample referral flow mockup and projected KPI framework — all built and deployed independently as a working site (HTML/CSS/JS, hosted on Netlify).
Live site: https://saifullah-tennis-launch.netlify.app
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Great visual execution!
I ran into a frustrating one recently while building a hero section for an agency project.
The design called for a transparent background video. Looked perfect on Chrome. Clean, crisp, exactly what the designer intended.
Then I checked it on iOS Safari. Massive black box. The entire transparent video just rendered as a solid black rectangle.
I tried exporting different WebM encodings. Tried fallback background colours. Tried CSS mix-blend-mode hacks. Even checked if it was a strict iOS autoplay restriction. Nothing worked.
Turns out Safari flat out refuses to support WebM alpha channels. For transparent video on Apple devices, it demands HEVC encoding with an alpha channel, served in a QuickTime container.
Re-encoded the video, added it as a fallback source alongside the WebM, and it worked immediately.
This is exactly the kind of cross-browser issue that looks trivial until it blocks the whole visual concept. Sharing the Safari-specific failure mode and workaround would make a very useful technical follow-up.