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BLOOM'E SKINCARE BRAND | PREMIUM LOGO | BRANDING
Nice work👏
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Creatives on Contra have earned over $150M and we are just getting started
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7UP just changed its logo and its recipe in the same announcement. That's pretty brave considering most companies do one or the other, looks pretty dope to me
Love this juicy color palette
How important is the custom typeface?
Custom fonts are my favourite way to add personality to a brand identity, and I'm really enjoying creating handwriting typefaces at the moment. After sketching on paper and then bringing my forms into Procreate, I then go on to vectorise in Illustrator. For simpler fonts, I use Fontself to set up my fonts.
If you've not made a font before, it's one of the most enjoyable processes (and handwriting is a great place to start as you don't have to think about matching your serifs or perfecting your line weights).
What's your favourite type project at the moment?
I'm noticing more and more messy/scrawly/scratchy fonts in brands and online. Is this another example of how we're becoming more drawn to the handmade?
Such a cute font😍
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so visualize my thought, not to perfect the design on paper.
Once I believe I've come up with the right one, I then move forward with the digitalizing phase and vectorise and refine it in Illustrator until I've achieved the perfect result. Finally and totaly optional, I evolve the the mark from 2D to 3D and animate it, in order to bring it to life.
This is a design process inspired from the Lascaux Cave paintings, featuring two abstract horned animals with their communicative / storytelling intention. The freeform shape resembles the original paleolithic paintings and their use of charcoal and different materials to draw them. The organic geometric shapes blended within are something to add as unique touch for better differentiation.
Do you think the hand-made design is more appreciated nowadays?
Thats a goated workflow and opinion for me. I do the same when creating something from scracth on Rive too. Great point!