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New case study: Designing a Creator-Owned Music Platform From Zero to Beta
For 21 months I was the sole product designer at TheFlow, a cooperative music platform built for artists who want to own their work.
I designed the entire iOS experience end-to-end: onboarding, feed, search, library, profiles, messaging, notifications, subscriptions, payments, artist dashboard, music upload flows, and moderation tools. Worked directly with the founder on product strategy, feature definition, edge cases, and developer handoff.
This one covers how I approached building a complex product from scratch with real constraints and no existing design system to lean on.
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Parcrest — Visual Explorations
Sharing a few shots from our explorations for Parcrest, a boutique advisory firm specializing in M&A and Capital Raising.
Their positioning is sharp: world-class outcomes delivered through a high-touch, boutique approach. The design challenge was matching that energy — every screen needed to feel considered, premium, and quietly confident. No noise, no filler.
These explorations focused on finding the right balance between editorial restraint and modern fintech polish — typography that carries weight, generous spacing, and a palette that signals trust without leaning on cliché.
Open to similar advisory, finance, and boutique B2B projects. Let's talk.
This is Amazing!
Dynamic composition and entire interaction loop are composed and running in unicorn studio. conceptually and technically dense.
check the live simulation soon.
Amazing!
865K VIEWS. Almost 1 million in 90 days. 🚀
3.6K likes 631 saves 55 inbound leads
NO ADS. NO BUDGET.
Just one channel that I turned into a stable source of clients.
But I intentionally blurred the most important numbers in the screenshot: the number of sold projects and the revenue generated through the platform.
Because everything else is the path to the result. Views are attention. Likes and saves are interest. Leads are demand. Contracts and revenue are proof that the channel actually works as a business tool. For me, Dribbble has not been just a portfolio for a long time.
IT IS AN ACQUISITION CHANNEL.
1 of 10+ channels that consistently bring me clients.
And the most valuable part is not the reach itself. It is the ability to build the same system again and again:
across different platforms, for different audiences, and during different market periods.
Clear positioning. The right presentation. Relevance. Trust. A clear value proposition. The ability to convert attention into action.
And, of course, the ability to define the right ICP and build a strong USP.
THE SAME LOGIC APPLIES TO A STRONG MOBILE PRODUCT.
I do not look at an app as a collection of beautiful screens. I look at it as a business mechanism. Within the first few seconds, the user should understand:
🔍 What is this product? 🎯 Who is it for? 💡 What problem does it solve? ⚡ What value does it provide? 🔁 Why should the user come back?
Beautiful design can stop the scroll. Strong UI can prevent the user from closing the app after three seconds.
But product logic determines whether that attention turns into: activation, retention, and revenue.
My ability to build lead generation for my own business is not a random side effect of being a designer.
It is proof that I understand not only how a product should look, but also how it should be perceived, chosen, and monetized.
This is the same competence we bring into our clients’ mobile products.
WE DO NOT CREATE JUST BEAUTIFUL APPS.
We create products that are: noticed, understood, trusted, and chosen. Looking for a team that thinks beyond screens - and focuses on positioning, conversion, and revenue?
Message me. 💬
👩🏼💻P.S. Designers, what do your Dribbble numbers look like? Has anyone here already crossed 1 million views in 90 days? Share your numbers - I am genuinely curious. 👀
You're just awesome! Thanks for the helpful info! Do you reach out to clients on Dribbble yourself? Or do clients find you on their own? Thanks for your reply—I've just started reviving my account and can't figure out the best way to promote it.
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