Who doesn’t love a brand mascot? For BD&R, the mascot came from the abbreviated letterforms we designed, but the idea and name itself came from the story of how the founders first met through business. That’s why I never start a project thinking about what the logo should look like. I ask questions. How did you meet? Why did you start? What makes you different? What stories have shaped the business? Because without that context, you’re designing on assumptions. And assumptions usually lead to work that blends in. My discovery process is personal to every founder we work with. The process might be similar, but what we uncover never is. Sometimes the best ideas are already sitting inside the business. You just have to discover them.

Great work

we recently shipped for CraftedStays most teams would've turned this into a straightforward feature walkthrough we took a different approach before touching a single frame, we went deep into the product not just what it does, but why it needed to exist that's the part clients rarely see- the research, the back-and-forth, and the process of truly understanding a product that's also how we onboard every client it's part of why our client onboarding success rate sits at 90% understanding the product deeply enough to explain it simply

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