The standee is a professional roll-up banner designed for Ericsson Volunteers, a corporate social responsibility (CSR) initiative. The layout balances corporate branding with a friendly, human-centric design approach, utilizing clean custom vector illustrations to visually represent the core pillars of their community and volunteer work.
Six vector motifs, each built on one rule.
Shared center, repeated contours. Single input, expanding channels. Rule first, then shape.
That's what makes a system survive a format nobody scoped.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.