What if a space brand didn’t just look futuristic — but felt like it was already living in the future?

For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.

The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.

But the identity didn’t stop at the logo.

The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.

Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.

XPACE — Visual Identity System.

Looking to build a visual identity that goes beyond a logo? Let’s create something with a world of its own.

The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.

More visuals from the rejected brand direction I shared earlier.

Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.

Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.

Curious why this one was rejected? I’ve shared the story in the first comment✨

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