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I designed a restwear brand identity direction for Sleep Like a Goddess, built around softness, ritual, and elevated comfort.
Logo direction, color, typography, and launch-ready brand applications here:
https://www.canva.com/design/DAHIJq7Uz60/HAPUOEEUfKut4hkSviGEvg/edit
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Connect with clients, get discovered, and run your business 100% commission-free
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Few more scenes of the RFNE.'s Branding & Packaging design 🧪
A precision metabolic support system engineered for high performers, a silent operating infrastructure designed to stabilize the body’s baseline and unlock elevated performance across training, focus, and recovery. Rooted in the concept of the bridge, the identity carefully balances scientific rigor with quiet luxury, creating a presence that feels both clinical and sophisticated.
You can see full project and narrative here
Feel free to like, comment and follow, kindly appreciated.
Absolutely perfect!
Work Title:
CUT CULTURE
Creator:
Anca-Gabriela
Main Direction:
Direction A · CapCut as a Different Industry
Social Profile: https://x.com/ancaguiux
Concept Statement:
CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.
The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.
The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.
Visual Highlights:
Premium fashion-inspired logo and identity system
Minimal black, white, grey, and electric green color palette
Campaign visuals built around identity, motion, and self-expression
Brand applications including clothing tags, packaging cards, and social assets
Editing-inspired graphic language translated into a lifestyle brand system
Process Proof:
The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.
Final Deliverables:
Brand presentation boards
Logo and visual identity system
Brand application mockups
Process screenshots
Link for the process screenshots: Process
Love these layouts Anca. Quality work well done.
Nice One..
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