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Teaser for the Spanish bestseller "La mala hija" by Pedro Martí (Publisher: Destino).
This teaser was a bit tricky to do, even though it might look simple and natural. The small challenge was to reproduce the exact same eye displayed on the cover, while giving it a natural, organic movement. So, the process involved taking several videos of my own eye (I preferred to control the acting). I also prepared the blue eye texture from the cover to replace my own. I matched the eye movement from my video with a 3D modeled eyeball—textured with the retouched eye—and composited it over the ad. The lens deformation completes the effect.
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I shot the footage in Porto on a Lumix S5 IIX and graded it in DaVinci. The interface is built in After Effects.
Product film for a mobile streaming app, made at Duvo Studio.
The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?
We just made this for a client in a day. Shooting it would've meant weeks of planning and about 10x the budget.
The concept is the asset. It's a structure built to repeat: new characters, a new situation, and the same payoff every time.
I come from production and I still think real shoots are some of the most valuable work we do.
A founder telling their story, a documentary, an event that happened in a real place on a real day. As AI content fills the feed, that stuff is going to stand out more.
Everything else is changing fast. When producing a concept gets this cheap and fast, the hard part (and valuable part) is deciding what to make and why.
Deciding what's worth making matters more now that generating is cheap. Good take.