The brief was simple: create 4 weeks of GivingTuesday content. The real challenge was bigger. Caring Solutions already had stories, photos, community activities, and meaningful work happening every day. What they needed was a clear campaign that connected those moments to why people should care and take action.

I started by reviewing their social media, website, donor journey, existing fundraising content, and similar organizations.

From that research, I developed the “Moments That Matter” campaign and structured the content aroun. Awareness → Connection → Understanding → Giving → Gratitude

I then turned the strategy into a practical 4-week execution guide their internal team could easily follow — including content direction, assets, CTAs, platforms, and the goal behind each post.

The client later shared:

“He did a wonderful thorough job with helping create a full campaign for us.”

This project reminded me that strong social media strategy isn’t about filling a calendar with posts. It’s about giving every piece of content a reason to exist.

Here’s a look at the campaign system I created for Caring Solutions.

Social Media Strategy | Content Strategy | Campaign Planning