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Part 2. WooCommerce to Shopify Migration - Traffic Collapse
After launch, traffic dropped from 8,000–14,000 users per week to nearly zero. Both total and organic traffic disappeared.
Why?
- The migration transferred only products.
- Original URLs were not preserved.
- No redirects were implemented.
What survived?
- Only the homepage URL.
What was lost?
- Category pages
- Blog posts
- Reviews
- Local landing pages
- Years of indexed content
Nearly 7 years of SEO work vanished overnight.
Why does this happen?
- Google indexes URLs — not just content.
- When URLs change without proper redirects, search engines treat them as deleted pages.
The result?
- Deindexation. Ranking loss. Traffic collapse.
What should have been done instead?
(Part 3 — The Proper Migration Process)
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