Mastering Agency Feedback: Keys to a Smooth Project WorkflowMastering Agency Feedback: Keys to a Smooth Project Workflow
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How agencies give feedback tells you a lot about how the project will go.
Specific feedback moves things forward. "Increase the hero headline to 64px" or "Add 40px spacing between the testimonial cards." I know exactly what to change.
Vague feedback stalls everything. "The hero section doesn't feel right", or "Can you make the CTA stand out more?" I'm guessing what they mean: sending revisions back, waiting for confirmation. Revision loops.
Best agencies batch their feedback after reviewing internally. They send one consolidated list of changes with clear direction. Others send scattered messages over three days. "Actually, can you adjust that button?" then "Also, the spacing feels off" then "Oh, and the client wants the blue darker."
The way feedback comes through early on usually tells you how the rest of the project will go.
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