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Airbnb — AI Promotional Video Concept
Created a short-form promotional video concept for an Airbnb property using AI-generated visuals, creative direction, storytelling and video editing. The project was created as a self-initiated concept to demonstrate AI-powered commercial content creation.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This piece showcases how AI video can be used to turn imaginative concepts into immersive visual stories for film, music, entertainment, storytelling, and creative campaigns.
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He wanted job security.
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An AI-generated surreal short about the cost of becoming exactly what a company needs.
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AI-Directed Porsche 911 GT3 R Film
A cinematic automotive experiment created without a camera, physical car, studio, or production crew.
The goal was to explore how far AI + art direction could go in creating a premium automotive design film.
The Approach
Rather than asking AI to generate one complete video, I treated it like an actual production.
I broke the Porsche 911 GT3 R into individual visual moments — carbon bodywork, headlights, front aero, wheels and brakes, side profile, rear wing, and the final hero reveal.
Each shot was individually directed with attention to camera movement, lighting, reflections, materials, composition, and consistency.
The individual sequences were generated using Higgsfield, then brought into Runway to assemble, refine the pacing, transitions, and final film.
The Challenge
Generating a beautiful AI shot is relatively easy.
Making seven independently generated shots feel like they belong to one cohesive film is where it gets interesting.
The challenge was maintaining consistency across the car, materials, lighting, camera language, and overall visual direction while building a natural progression from detail → form → full reveal.
Tools
Higgsfield — AI video generation
Runway — Editing & sequence assembly
AI + Art Direction — Shot planning, prompting & visual consistency
A personal exploration into how AI can become part of the creative production process — not replacing direction, but expanding what can be produced from an idea.
