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Hey designers! 👋
I'd love to get your thoughts on something. I'm working on a landing page for a voice recording memory-saving platform and I'm torn between a few directions. Which one feels stronger to you? Any feedback is appreciated, big or small. Thanks so much!
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Your landing page looks amazing but nobody is booking a call.
Your design is beautiful, animations are smooth, typography is tight. But conversion rates are lower than you’d like them to be.
While the design is solid, when you dig deeper, you still can't tell what the business does or who it's for.
If visitors land on your website and can't figure out what you do within 3 seconds, they're going to bounce.
The fixes for this are usually simple:
1️⃣ Your headline needs to say what you do in plain language - not a clever tagline. Who you help, the problem you solve, and the outcome they get.
2️⃣ Your CTA needs to be obvious and appear above the fold. If someone has to scroll even once to contact you, you’re already losing them.
3️⃣ Social proof needs to show up early. A logo bar, star ratings, or strong testimonial above the fold tells visitors somebody has already trusted you.
Design captures people's attention, clarity gets them to take action.
A lot of business owners take pride in having a beautiful website, and they should. But I'd bet they'd trade some of that pride for more inbound leads.
If your website looks great but isn’t converting, the problem isn’t the design - it might be the messaging.
If you think your website isn't communicating clearly enough, drop your URL in the comments and I'll give you honest feedback.
Strategic and high-conversion.
I need your help, which one would you choose A or B?
My only concern with B would be too much white space in the default state 🤔
44 voted
49%
45 voted
51%
89 votes
Closed
B looks like a much better animation with easing, A reminds me the early days of pure CSS hover effects, then designers needed to use javascript plugins/codes to create smoother animations, now it's a few clicks in Framer :))
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