Branded Content Production | Production Manager Managed production logistics for a multi-location...Branded Content Production | Production Manager Managed production logistics for a multi-location...
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Managed production logistics for a multi-location branded content shoot in New York City, overseeing the day-to-day execution from pre-production through wrap.
Responsibilities included coordinating locations, crew and vendors, managing schedules and production needs, arranging meals and transportation, troubleshooting on set, and keeping the production moving efficiently across multiple shoot days.
A speculative email strategy and redesign project for Indie Lee, created to practice customer research, email strategy, copywriting, and email design for a beauty/skincare brand.
The Challenge
The original welcome email strongly emphasized the first-order discount and encouraged subscribers to shop.
I identified a potential customer barrier:
“What should I buy, and how do I know what's right for my skin?”
My Strategy
I redesigned the email around a more customer-focused journey:
Customer problem → Personalized guidance → Trust → Social proof → Offer
What I Changed
Added messaging around product-selection uncertainty.
Introduced personalized skincare consultation as a solution.
Strengthened the customer-focused messaging.
Added founder storytelling to build trust.
Added social proof around customer desires such as hydration and glow.
Kept the 30% first-order offer as a conversion incentive.
Reorganized the email to create a clearer path toward purchase.
Speculative concept created for portfolio purposes. Not affiliated with Indie Lee.