I created four campaign scenarios covering an eCommerce product launch, local-business Meta lead generation, Google Ads and local search, and a full-funnel eCommerce advertising strategy. Each concept was built around a different customer journey, from first discovery and engagement to enquiry, purchase, retargeting and retention.

The work demonstrates my approach to connecting strategy, audience targeting, content, paid advertising, landing-page experience and conversion tracking into one coordinated marketing system. Rather than focusing on vanity metrics or simply running ads, the goal is to make every campaign element support a clear business objective.

All campaign dashboards and brands shown are portfolio concepts created to demonstrate strategy and execution