How Should Software Companies Present Pricing on Their Websites?How Should Software Companies Present Pricing on Their Websites?
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I read the replies under a big website-tool launch a few months ago.
17 people asked the same thing: "Where's the pricing?"
The founder didn't answer any of them. One person wrote, "What are you hiding?"
Hiding the price isn't always wrong. It depends on how you sell.
If people sign up on their own with a card, show the price. A missing number costs you signups.
If every deal starts with a call, you don't need a price list. But say how pricing works. Per seat, per usage, a yearly contract, a rough starting point.
The worst option is saying nothing. People fill the gap themselves, and they assume it's expensive.
If you sell software, how do you handle pricing on your site?
Fatima's avatar
I think transparency builds trust. Even if the price varies, sharing a starting range helps people know what to expect before reaching out.
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