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AI speeds up my A/B testing. It doesn’t decide what to test.
Here’s how I split the work on ecommerce projects:
I write the hypothesis myself. One change, one reason, tied to a real friction point on the page.
AI drafts the variations: headline angles, CTA copy, benefit order. I ask for 10 and keep 2.
I design the winners inside the existing system, so the test measures the idea, not a new layout.
I check every variant against the brand voice and the customer’s real objections before it ships.
The speed comes from step 2. The results come from steps 1 and 4.
How are you using AI in your testing workflow, if at all?
#Ecommerce #ABTesting #CRO
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