Product design for BridgePay, a fintech product for international payments and school-fee transfers, live since launch. I designed the core flows for sending money across borders and paying institutional fees, focused on making a high-trust, high-stakes transaction feel clear and safe.
Fintech and payments work calls for careful handling of trust, error states, and money-movement clarity, which is the kind of detail I design for. Available for fintech, payments, and B2B product design.
Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?