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Delong — B2B E-Commerce for a Premium Interior Materials Brand
Delong is a B2B e-commerce site for a premium acrylic and interior materials brand, built on Framer. I led the UX/UI audit, built the typography system, and wrote the full UX copy, with photorealistic architectural photography and lead-qualifying contact forms that filter B2B inquiries from spam. Result: 9m+ average session duration and a 43.8% bounce rate in the first 30 days.
Link: https://delong.uz/
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Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?
Which product card would you pick? 1 or 2 👀
3 voted
43%
4 voted
57%
7 votes
Closed
I’d pick 1. The single “Add to Cart” CTA keeps it simple and clear.
What if a space brand didn’t just look futuristic — but felt like it was already living in the future?
For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.
The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.
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