Follow-up promotional graphic created for a grassroots advocacy campaign, designed to reinforce messaging, drive community engagement, and maintain a cohesive visual identity across outreach materials.
Two AI-generated images. Same creative intent. Different visual outcomes.
The images were generated with AI, but the art direction, visual decisions, composition, styling, and overall creative direction came from me as the human behind the work.
Now comes the real taste test.
Which one has the stronger visual language? Which one feels more intentional, more refined, and more memorable?
A 12-room Mediterranean boutique hotel identity built around slower hospitality, personal details and a visual direction I called Kokkuri Retro — warm, rich and nostalgic, but never too loud.
From editorial pieces and guest amenities to room details and spatial touchpoints, I wanted every element to feel like part of the same world.
I built a Project Management Hub in Notion to run projects from brief to retrospective in one calm, minimalist workspace. It's for sale on Gumroad, but I'm sharing it for free with the Contra community.
It includes a guide, project brief, dashboard, weekly planner and review, plus 7 linked databases (tasks, phases, team, budget, risks and more). A sample project shows how everything connects.