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Amazon PPC Campaign Optimization & Sales Growth
Managed and optimized Amazon PPC campaigns for a KDP book portfolio with a focus on targeted keyword research, bid optimization, search-term analysis, and efficient budget allocation.
Campaign Performance
Ad Spend: $546.12
Attributed Sales: $3,533.00
Orders: 149
Impressions: 281,896
Clicks: 942
Average CPC: $0.58
CTR: 0.33%
ACOS: 15.46%
ROAS: 6.47x
Campaign Management
Conducted targeted keyword research
Managed automatic and manual campaigns
Optimized bids based on performance data
Analyzed search terms and customer queries
Added and refined negative keywords
Optimized product/ASIN targeting
Monitored ACOS, CTR, CPC, orders, and sales
Adjusted campaign budgets based on performance
Key Results
The campaigns generated $3,533 in attributed sales from $546.12 in advertising spend, resulting in a 15.46% ACOS and 6.47x ROAS across 149 attributed orders.
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Amazon PPC Campaign Management & Sales Growth
Managed and optimized Amazon PPC campaigns for a KDP book portfolio, focusing on targeted keyword research, campaign optimization, bid management, and search-term analysis to improve advertising efficiency and generate sales.
Campaign Results
Ad Spend: $970.55
Attributed Sales: $5,036.96
Orders: 327
Impressions: 339,530
Clicks: 1,543
Average CPC: $0.63
CTR: 0.45%
ACOS: 19.27%
ROAS: 5.19x
What I Managed
Amazon PPC campaign setup and optimization
Keyword research and targeting
Manual & automatic campaign management
Bid optimization based on performance
Search-term analysis
Negative keyword optimization
Product/ASIN targeting
Budget allocation across campaigns
Ongoing performance monitoring
Key Outcome
The campaigns generated $5,036.96 in attributed sales from $970.55 in ad spend, achieving a 19.27% ACOS and 5.19x ROAS across 327 orders.
Amazon PPC Campaign Management & Optimization
Client Goal:
Improve Amazon advertising performance, increase sales, and maintain efficient ad spend through ongoing PPC optimization.
Campaign Results:
Ad Spend: €701.07
Attributed Sales: €3,462.86
ROAS: 4.94x
Impressions: 228,895
Clicks: 1,183
Orders: 297
CPC: €0.59
CTR: 0.52%
ACOS: 20.25%
Managed and optimized Amazon PPC campaigns with a focus on improving visibility, driving sales, and maintaining efficient advertising costs. The campaign generated €3,462.86 in attributed sales from €701.07 in ad spend, achieving a 4.94x ROAS and 20.25% ACOS, with 297 attributed orders.
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