The longer I worked in branding, I started having a thought that I felt like I want to speak out....

The longer I worked in branding, I started having a thought that I felt like I want to speak out....The longer I worked in branding, I started having a thought that I felt like I want to speak out....

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Xavier Alexander Kwan

• Jul 21

The longer I worked in branding, I started having a thought that I felt like I want to speak out. Why do so many brands look so alike nowadays? Is it genuinely because trend is so effective? Or is it because copying what others been doing simply feel safer ? Curious to hear what some of y'all think before I share my own perspective tho.

Maham Vohra

pro

• 1d

Exploring a more modern direction for Phillip Laurence.

Option A: A timeless luxury identity for a premium real estate brand. ✨ Elegant serif typography paired with a refined monogram.

Option B: Exploring a bold, modern direction for a luxury real estate brand. 🏡 Clean geometry, architectural inspiration, and a minimalist identity.

Would this be your pick? 🚀

logodesign brandidentitydesign graphicsdesigner

7 votes

Ends in 14h

Leticia Padilla

pro

• 1d

Evolution, not revolution.

Don Mamino already had over 30 years of history, so the challenge wasn't to create a new identity. It was to understand what people already connected with and update the brand without losing that familiarity.

After analyzing the brand and its audience, I realized this wasn't a trendy coffee shop. It's a place where families and friends gather, and where many older customers still meet for coffee and conversation. That became an important part of the design direction.

For that reason, and after talking with regular customers and the staff, I decided to keep the original color palette, refining it instead of replacing it. To give the brand a refresh without losing its identity, I worked with three keywords: ornamental, symmetrical, and warm.

These helped create a visual language that feels more current while still reflecting the brand's history.