The longer I worked in branding, I started having a thought that I felt like I want to speak out....The longer I worked in branding, I started having a thought that I felt like I want to speak out....
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The longer I worked in branding, I started having a thought that I felt like I want to speak out. Why do so many brands look so alike nowadays? Is it genuinely because trend is so effective? Or is it because copying what others been doing simply feel safer ?
Curious to hear what some of y'all think before I share my own perspective tho.
A modern and premium visual identity concept created for Zorvella – Creative Branding Studio.
The identity combines a sophisticated black and copper-rose color palette with a distinctive abstract logo mark to create a strong, elegant, and memorable brand presence.
Brand Identity Includes:
• Logo design and variations
• Business card design
• Stationery design
• Packaging and promotional mockups
• Apparel and merchandise applications
• Office branding
• Consistent visual identity system
The goal was to create a cohesive branding system that works across both digital and physical touchpoints while maintaining a premium and contemporary look.
Same airline concept.
Two completely different visual directions.
Exploring how art direction, color, imagery, and visual language can completely change the personality of the same idea.