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Iām working with Wild Launch on their brand identity and landing page. Full case study coming soon, stay tuned š
NEW PAID PROJECT
Sara Gonz ā¢ The Yoga DesignerWild Launch
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. š¦ YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
ā¢ Oct 18
Second Serve Club ā Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. š¾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
The goal was to create a Brand Identity Design that feels innovative yet human. I developed a Logo Design featuring a minimal, geometric icon representing growth and precision. Logo Design and Brand Identity Design for a construction exhibition
Full brand identity design project: logo design, color palette, typography system, brand guidelines, and visual identity applied across digital and print. Built in Figma and Adobe Illustrator
