Can you build the landing page in two weeks? Yes, but only if we agree up front on what gets cut....Can you build the landing page in two weeks? Yes, but only if we agree up front on what gets cut....
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Can you build the landing page in two weeks? Yes, but only if we agree up front on what gets cut.
What stays.
One clear promise above the fold. Proof inside the first scroll. One primary action, repeated at every natural stopping point. Fast on a mid-range phone on mobile data.
What goes.
The scroll animation nobody asked for. Five variants of the same section. A CMS for a page that changes twice a year. The company history essay.
Most two-week builds fail because they were never two weeks of building. They were one week of building and three weeks of deciding. Sign off the copy and the proof points before design starts, and the timeline stops being ambitious.
Which section would you cut from every landing page you have ever seen?
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