I made a $3 million change to a product website. I didn't write new copy. I didn't change the colors. I didn't redesign the whole thing. I just made the product visible. I was working on a website for a company selling high ticket solar panel fences. The product was impressive. The problem was simple. Homeowners and contractors were being asked to spend thousands on something they couldn't fully see or understand.

So I used AI to generate an exploded 3D diagram of the fence panel — pulled apart layer by layer. Every component. Every layer. Right there on the page. Because here's what I've learned about expensive products: People don't buy what they can't understand. A contractor needs to see what he's installing before he commits.