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He had made a good chair and told nobody, because talking about it felt vulgar, so the chair stood in the shed for eleven winters while worse chairs sold at the market. Marketing is the shed door.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This year we rebranded a 28 year old studio that builds immersive experiences for Netflix, Bloomberg, LEGOLAND etc.
Seeper’s work was world class. But their brand hadn’t kept up with it, so people were judging them as a dated studio before they ever saw what they do.
And they knew it... but when you’ve built something for that long, letting go of the logo you started with is hard.
So we gave them two options -> keep the logo and refresh the rest, or start again from scratch.
They went ALL in.
The new identity launched at a major international industry event and people kept telling them it was the best stand they’d seen. Within weeks, senior people in their industry were saying they were “worth taking notice of now.”
Their marketing director put it like this: “We’ve gone from being seen as a dated studio to a serious creative force in the industry.”
Same work as before... people just see it completely differently now.
If your business has outgrown your brand, DM me “REBRAND”.
Dope rebranding
Madison, a conceptual clothing studio, explored in three directions. Same brand, different moods. Which one would you ship? 🚀
Rewind Video: a Video.js skin that’s a whole video store
I wanted to design a video library that works together with the player, not one bolted on next to it. And the video library I have the warmest memories of is the video store: Friday nights, walking the aisles, reading hand-written staff picks, carrying a tape to the counter. Rewind Video brings that feeling back. You browse the library, rent a film, and watch it, the way we used to.
The store is the library. You walk between three aisles: Horror, Staff Picks and Cult & Sci-Fi. Open a shelf and you see the tapes spine-out, with hand-written labels and genre stickers. Pull one off the shelf and it becomes a 3D VHS tape you can turn in your hands, next to its rental slip. Rent it, and the store keeps it in your rental history.
The player is the TV. The skin is a 1970s TV set, and every control is part of it:
- the push buttons rewind, play/pause, fast-forward and go fullscreen;
- the tuning knob scrubs through the tape;
- the volume knob turns, and a small knob mutes;
- a green VCR bar on the glass shows the time and lets you seek;
- the power knob ejects the tape and sends you back to the shelf.
On a phone the set’s knobs would be too small for a thumb, so the TV comes with its own remote.
Made for everyone. Everything works with the keyboard, with a visible focus ring on every knob and button. Touch targets are thumb-sized, the time stays readable over bright and dark footage, and all the motion calms down when reduced motion is on.
▶ Watch the player: https://inquisitive-profiterole-99d1a7.netlify.app/#watch
🏪 Walk the store: https://inquisitive-profiterole-99d1a7.netlify.app
Please be kind, rewind.