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Managed day-to-day operations for a US-based eBay store, including listing management, order tracking, and account health monitoring. Drove a 246% increase in 31-day sales (reaching $6,102.27), with $8,802.05 in total sales over the last 90 days — reflecting consistent, month-over-month growth.
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High CPA and abandoned carts? Here’s how I fixed a high-volume Shopify store's mobile UX in just 48 hours. 🚀
The Challenge
Heatmap data revealed a frustrating reality: mobile users were highly engaged but overwhelmed. Cluttered UI elements, mixed signals, and a hidden Add-to-Cart path were causing massive drop-offs right before checkout, leading to an unsustainable Cost Per Acquisition (CPA).
The Solution
I implemented a strict, data-driven 48-hour Conversion Rate Optimization (CRO) sprint to systematically identify and eliminate buying friction.
Sprint 1 Execution:
Decluttered the UI: Consolidated multiple distracting announcement bars into a single, clean message to reduce cognitive load.
Boosted Speed: Optimized image load times to ensure lightning-fast mobile browsing and keep users engaged.
Streamlined Purchasing: Built and deployed a persistent "Sticky Add-to-Cart" bar, keeping the primary action visible at all scroll depths.
The Result
By removing visual distractions and making the purchase path entirely frictionless, we successfully pushed more users deeper into the checkout funnel, lowering the CPA and recovering lost revenue.
Are mobile drop-offs hurting your bottom line? Send me a message and let's map out a customized CRO sprint for your storefront.
The sticky Add-to-Cart plus collapsing the competing announcement bars is exactly where I would start too, since cognitive load right before checkout is where mobile carts die. Two things I would watch next: make sure that sticky bar clears the iOS home indicator and never...
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