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Wellness brand campaign - AI-generated lifestyle imagery. Built for social, web, and print. No photographer, no studio, no stock. Just a creative brief and a clear brand vision.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
How are you actually using AI in your design workflow?
For me, AI sharpens the thinking before it speeds up the making. I use ChatGPT to turn my ultra detailed briefs into compelling brnd stories and identity descriptions. Great storytelling sells and not everyone is a natural copywriter. It replaces hours of copy refinement and elevates the narrative.
For visuals, I use Google Nano Banana Pro for most concepts, Seedream 4.5 for ultra-realistic 4K mockups, and Mystic 2.5 for surreal, illustrative explorations. They don’t replace creativity, they expand it.
Big insight: AI is only as good as your input. The better the prompt, the better the outcome.
How much time do you invest in crafting the perfect prompt?
Using AI to sharpen briefs before touching Figma is such a smart workflow. Probably 20-30 mins on prompts saves hours of revision later.
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