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Kawifiles Launch Video
Data entry from PDFs into excel worksheets can be quite a tiresome task.
Demonstrating the ability of the product to solve the challenge is best done via an illustrative video.
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[DISCLAIMER]: I do not love being on the other side of the camera, but its something I am going to try and do more of. And its only right because I have an amazing team and I should be talking about all the great stuff we are creating. It also will help me sort through my thoughts in real time in how we approach working with clients.
A pattern I keep seeing with B2B marketing teams is this...
They come in asking for a launch video. One deliverable, one timeline, one brief. And when you dig into what they actually need that video to do, the list is long. It needs to work on the homepage. It needs to cut down for LinkedIn. It needs to run as paid. It needs to explain the product to someone five minutes into their research and also to someone ready to buy.
That is not one video. That's five assets pretending to be one. Here are some thoughts on that.
I used to be a YouTuber
Yet, I struggle when recording videos for work - my vlogger experience doesn't help.
Your video looks very professional and on point, you did a great job for a first video
I created this explainer video for Athena to help coaches, scouts, and sports organizations understand how the platform brings mental performance data into the recruiting process.
Traditional recruiting focuses on physical metrics, while psychological traits often remain invisible. The challenge was to explain a complex, science-based product in a way that felt simple, engaging, and trustworthy.
For this project, I developed the visual storytelling, animated the product UI, designed motion graphics, and built a clean narrative that guides viewers from the problem to the solution. Abstract concepts such as mindset, behavioral analysis, and performance under pressure were translated into clear visuals that are easy to understand.
The final video helps Athena demonstrate how teams can make smarter, data-driven recruiting decisions through measurable psychological insights.
Perfect for product launches, investor presentations, landing pages, sales, and B2B marketing campaigns.
❤️❤️❤️❤️
Shared the full story in my original post, but the short version is: took on this challenge, didn't win, but had a blast trying out a new creative field with the Envato toolkit.
Along the way I built a custom storyboard tool, which let me sketch every frame and visualize the story before generating the final clips.
Entry and toolkit are below if you want to check them out.
I'm Emanuele, a UI/UX designer from Italy, and for this challenge I decided to step outside my comfort zone. I wanted to see how far @Envato's creative toolkit could take me, so I created "The Spark", a short film about humanity's relationship with change.
Before explaining my workflow,...
Really awesome submission. I was rooting for this