Project Title: The Sahel Edit — High-End African Fashion Positioning & Art Direction

Description: Created a comprehensive luxury identity and visual campaign package for a contemporary African apparel brand. Focused on earthy color theory, cinematic lighting, and risk-reversed brand architecture designed to attract elite buyers and secure high-ticket retainers.

Incredible breakdown. The biggest shift for modern brands is moving away from commodity design and treating visual identity as a conversion asset. When you engineer the narrative for the top 4%, everything changes.

The Real Repo: a learning platform where developers practise real software-team work inside a simulated company, from tickets and code reviews to deploys, until they earn a promotion. I designed and built the platform and run its YouTube channel.