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The Choice of Becoming — Variant II
Variant II explores transformation beyond rupture, focusing on emergence, continuity and the formation of new systems.
Where the first variant captures the moment of division, this iteration expands into what follows: growth, adaptation and the construction of new identities. Organic forms, lighter environments and expanded spatial compositions introduce a sense of elevation and possibility within the same world.
The project exists as a complete visual identity, spanning album artwork, vinyl packaging and extended formats, maintaining a consistent narrative while shifting its emotional and visual tone.
Developed through a hybrid workflow combining AI generation and detailed compositing in Photoshop, with a focus on cohesion, material realism and controlled visual contrast between variants.
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It's my first time trying out @FLORA and the technique I created started as a question: what if one product image could generate an entire beauty product shoot for AD campaigns and website?
So I built a system that turns a single product upload into a full beauty campaign visuals with product shots, textures, lifestyle, and ads in minutes. No reshoots, no rebuilding from scratch.
My Technique transforms one beauty product image into a complete set of campaign-ready visuals. Built for designers, founders, and small brands who need high-quality content without a full photoshoot.
I made the people have some variations in hair, clothes etc. every time they are generated to prevent the exact same visuals for everyone who uses it.
I'm super happy with how it turned out!! Can't wait to hear your thoughts 😊
(Also I'm obsessed and mind blown with Flora now hehe)
Try it out here, it's super fun!
https://app.flora.ai/techniques/beauty-brand-product-visuals-generator
Timelapse of testing it out with 2 more products 👇 (all designed by me)
Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
A surreal AI documentary-style video, enjoy!
I see that you used higgsfield AI, Kling AI, and midjounrey may I ask what your workflow was for them?
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