NutriPup is an AI-powered mobile app that helps dog owners feed their dogs with confidence, with personalised nutrition guidance at a fraction of the cost of a veterinary nutritionist.
Started with user research across 312 dog owners in Brazil and Spain to validate the problem and define the value proposition. Designed the full product experience, built and shipped the app to both the App Store and Google Play in 3 weeks, with in-app purchase integration approved on both platforms.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯
🎴 TASTY TEST 06/30: Which travel discovery experience would you choose?
Traveling Up is probably my first mobile concept outside client work in almost three years. It was inspired by a trip where not knowing the destination was part of the fun.
Same app. Same destination. Two ways to discover it.
🤍 A Clean Carousel
Calmer, lighter, more familiar.
💚 B Immersive Deck
Bigger imagery, stronger overlap, more tactile navigation.
Which one makes you want to swipe and see where the app takes you next?
A or B? 👇
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.