AI is not just changing products anymore.
It’s starting to rewrite the economics of software.
Today, software stocks dropped after IBM and ServiceNow results reignited fears that AI could pressure traditional software pricing and business models.
That’s the part people keep missing:
AI disruption is no longer a future theory. Public markets are already pricing it in.
The next question is brutal and simple:
which software companies are actually using AI to build a moat, and which ones are just being exposed by it?
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.