Montana Inc. Marketing Campaign Analytics 2023. An Excel dashboard analysing marketing performance across Facebook, Instagram, and Pinterest channels for campaigns run across Birmingham, London, and Manchester. The report tracked total conversion value of £1.73M against a total spend of £163,250, delivering a return on investment of £1.57M. Key insights included Facebook driving the lowest conversion despite highest spend, summer campaigns outperforming fall and spring, and mobile devices accounting for 53% of total conversions. Delivered an interactive dashboard with cross-filtering by channel, city, device, ad type, and campaign season.