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This project started during a study-abroad branding course at Korea University, where I collaborated with a team to create a brand for traditional Korean rice wine (makgeolli). I contributed to the logo symbol, typography, and bottle design, combining team research, feedback, and guidance to build an authentic concept. I then expanded the brand by designing the website and developing an ad campaign.
Thanks so much! Glad you liked the visuals 😄
The network for creativity
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A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
Loved the mood you shared. how do you usually arrive at a visual direction like that?
Option A for sure.
But what if there was only one figure instead of two?
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