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7 podcasts that have shaped my writing career:
- How I Write (David Perell)
- The Creative Penn (Joanna Penn)
- The Other Stories (Hawk & Cleaver)
- Story Grid (Shawn Coyne & Tim Grahl)
- High-Income Business Writing (Ed Gandia)
- The Writer Files (Kelton Reid & Milena Gonzalez)
- Freelance Writing Coach (Kaleigh Moore & Emma Siemasko)
Thanks for sharing, Jason!!
You're welcome. I think it's a good blend of creative and practical, which feeds both sides of my brain.
Amazing!
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A collection of my best motion design, editing, 3D, VFX, and color work—bringing 15+ years of broadcast and branded storytelling experience to every frame.
Most designers complain that their clients "always pick the boring option."
Usually, that’s because the designer didn’t give them a bridge to the bold one.
In our latest podcast episode, @Alex Aperios shared his 3-option presentation strategy:
The Safe Idea (The baseline)
The Middle Ground (The compromise)
The Wild Card (The one that actually makes them stand out)
The trick isn’t just showing the Wild Card. It’s framing the safe option as the "invisible" choice. You show them exactly what "standard" looks like, so they can finally see why they need to be bold.
We also got into why he defends the Kia rebrand (a hill he’s willing to die on) and how skating taught him more about brand loyalty than design school ever could.
Watch the full episode: https://youtu.be/sp23QtaC9x4?si=GgYOzscmDEEo3goA
Raphael freelancer writer
