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𝙈𝙤𝙨𝙩 𝙥𝙚𝙤𝙥𝙡𝙚 𝙨𝙚𝙣𝙙 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙢𝙚𝙨𝙨𝙖𝙜𝙚 𝙩𝙤 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙖𝙣𝙙 𝙬𝙤𝙣𝙙𝙚𝙧 𝙬𝙝𝙮 𝙣𝙤𝙗𝙤𝙙𝙮 𝙧𝙚𝙥𝙡𝙞𝙚𝙨🙄
Different stage of the conversation needs a different type of message.
𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝘆𝗽𝗲𝘀 𝗜 𝗸𝗲𝗲𝗽 𝗶𝗻 𝗺𝘆 𝘁𝗼𝗼𝗹𝗸𝗶𝘁:
Connection request
Warm outreach
Value-based
Follow-up
Personalized icebreaker
Pain-point focused
Networking
Case study / results-driven
Event or webinar invite
Partnership
Re-engagement
Soft CTA
Which one gets you the most replies? Tell me in the comments.
𝙎𝙖𝙫𝙚 𝙩𝙝𝙞𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙣𝙚𝙭𝙩 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣.
#𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 #𝗟𝗲𝗮𝗱𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 #𝗕𝟮𝗕𝗦𝗮𝗹𝗲𝘀 #𝗖𝗼𝗹𝗱𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 #𝗦𝗮𝗹𝗲𝘀𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴
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7:30 a.m. First coffee. Same ritual, every single day.
Some people have a sweet tooth. I have a coffee tooth. And while the kettle boils, I usually catch myself daydreaming about the same place: Japan, a trip I’ve wanted to take for years.
For this challenge, I brought the two...
Your Website Says “Learn More.” Your Visitors Hear “Maybe Later.”
This week I audited the buttons on my own website.
“Learn more” appeared 7 times.
“Get in touch” appeared 4 times.
Neither told a visitor what they’d actually get.
Worse, my “Get in touch” buttons opened an email app, while my header button opened my booking page. Same goal, two different experiences.
So I rewrote them:
❌ Learn more → ✔ Book my free consultation
❌ Get in touch → ✔ Start your project
❌ Explore projects → ✔ See more on Behance ↗
❌ (nothing) → ✔ Not sure what you need? Let’s figure it out together
That last one matters most. Some of my sections built interest… then just stopped. No next step at all.
A good button does three things:
→ Says what happens when you click
→ Shows up at the moment someone is convinced
→ Leads everyone to the same easy next step
Your buttons are the only part of your website that asks people to do something. They deserve more than two words.
Quick challenge: open your homepage and count your “Learn more” buttons. How many did you find? 👇
𝗦𝗶𝗺𝗽𝗹𝗲𝘁𝗶𝗰𝘀 | 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝗺𝗮𝗶𝗹 𝗗𝗲𝘀𝗶𝗴𝗻
A product image and a "𝗕𝗨𝗬 𝗡𝗢𝗪" button are not enough for a good product. A compelling story is necessary to pique people's curiosity.
I created an e-commerce marketing email for Simpletics, a men's haircare company, with the theme "𝙇𝙤𝙬 𝙚𝙛𝙛𝙤𝙧𝙩, 𝙝𝙞𝙜𝙝 𝙞𝙢𝙥𝙖𝙘𝙩."
The objective was to launch the brand's sea salt spray through a lifestyle-driven campaign that 𝙚𝙣𝙜𝙖𝙜𝙚𝙨 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨, 𝙥𝙞𝙦𝙪𝙚𝙨 𝙩𝙝𝙚𝙞𝙧 𝙘𝙪𝙧𝙞𝙤𝙨𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙥𝙧𝙤𝙢𝙤𝙩𝙚𝙨 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙚𝙭𝙥𝙡𝙤𝙧𝙖𝙩𝙞𝙤𝙣.
𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝗱 𝗶𝘁:
𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲-𝗹𝗲𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: An aspirational summer visual sets the tone and introduces the product naturally.
𝗖𝗹𝗲𝗮𝗿 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: A strong headline, concise supporting copy and prominent CTA guide the reader through the message.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳: A reference to men's style publications and a before-and-after comparison reinforce the relevance of the hair trend.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴: Individual product sections communicate benefits and help subscribers discover the right products for their hair.
𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Strategic CTA placements and a clear product routine create natural opportunities for further engagement.
The result is an email campaign that balances brand storytelling, product education and conversion-focused email design 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒐𝒗𝒆𝒓𝒘𝒉𝒆𝒍𝒎𝒊𝒏𝒈 𝒕𝒉𝒆 𝒓𝒆𝒂𝒅𝒆𝒓.
Designed in Figma with attention to visual hierarchy, brand consistency and mobile-first email design.
𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗘𝗺𝗮𝗶𝗹 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗼𝗿 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱?
I design engaging, on-brand email campaigns that make products easier to discover and give subscribers a reason to take action.
Let's make your emails work harder.
