Same interface. Different accent color. Which direction works better for a beauty marketplace? A:...Same interface. Different accent color. Which direction works better for a beauty marketplace? A:...
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We explored Drafta’s brand identity in two color directions:
A: Electric Blue 💙 and B: Vibrant Orange 🧡
Color shapes how a brand feels, how people see it, and how easily they remember it, so this choice matters.
Which one would you pick for Drafta? Vote A or B and tell us why in the comments! 👇💬
Option 2 for me: the rounded lowercase wordmark and the panda in a hazmat hood feel friendlier and more premium, while the heavy caps next to the gas-mask photo in option 1 read a bit aggressive for a home service. I'd only give the tagline in option 2 more weight, at that size it gets lost on the purple.